Founder and Creative Director Edgardo Osorio envisioned an immersive experience, steeped in luxury and elegance: the space is masterfully decorated to recall a life-size jewellery box, where a precious edit of the brand's iconic footwear, bags and bijoux collections are presented. Antique rose hues take centre stage, from the shop front to the interior décor. The façade is decorated with glossy Portuguese tiles, handmade by artisans, arranged to create horizontal stripes in tonal pink shades. This eye-catching striped motif – originally inspired by the Basilica of Santa Maria Novella in Florence, home of the Aquazzura headquarters – is a signature feature of the brand, recurring in every store worldwide in different colour combinations. Here, in addition to the pink version on the outside, the trademark black and white stripes appear also on the inside, defining the edges of the store and embracing the displays.

Upon entering, the customer is greeted by an alluring, lively atmosphere: the walls and central display are adorned with the same handmade tiles as the exterior, while floors showcase pink wool carpets. The display columns once again nod to the striped motif, alternating black and mirror blocks, while cosy seating solutions are upholstered in plush pink fabric. Streamlined lighting, delicate gold-tone shelves, and pink acrylic finishes underpin the refined, captivating vibe.